I often discuss effective issues with you here. Only one thing is extremely clear: everything in this world changes and very quickly. Yesterday, Volvo, Morrison Garage or Mazratti were extremely profitable and effective. Their owners received income and did not blow in the mustache. And then time passed and the situation changed. SAAB, Volvo, Opel, Ses and many other European brands have experienced problems. Some of them were bought by larger players, SAAB in the bankruptcy procedure. Thus, their models of business in the world of cars have been ineffective today.
There are many factors. If even the super -subsidiary of the once American auto industry has a depressive Detroit and the pre -native state of General Motors in 2008, what else needs to be said? Apparently, work on established patterns in any business today is simply impossible. In general, even the coolest and strongest concerns on the planet are constantly fighting for obtaining positive profitability.
Our today’s hero is Fiat. Owns Chrysler, who has the rights to Dodge, Jeep, Ram. Independently owns Mazerati and Alpha Romeo. As you can see, a package of brands is very nothing. Quite resembles a Volkswagen with its 12 brands. It seems that the management and possession of so many premium brands should bring serious profit. But no, since 2009, the fiat has suffered only losses.
Why is this text? Apparently, Fiat concern was profitable. As much as 92 million euros per 1 quarter. For the same period there were losses in 173 the same units. So things are being improved in the company considered today. Thus, current management is effective.
It’s funny here’s what: the main headache of Fiat’s leadership is TM Mazerati. It turns out that it is this brand that is the worst of all and the modern buyer of the car does not want to buy his car. You need restyling or the closure of this brand. Apparently, life pushes the management of fiat to such actions. Let’s see what they will solve there.
I think you will be interested to know about jeep. So sales of this brand are growing and very good – 11% for the first quarter of this year. So interest in large cars grows in all market segments. So not only Kashkai and Duster show growth, but also a car from a fairly expensive brand from the USA. Although he is now belonging to Italian cars.
