Literally in the last post, I wrote that TM Lada and Infinity were on one list: there were these brands among the most stolen in 2014. True, our leader was on the gross list, and the Japanese Grand from the Auto -Leader in a relative count. T. e. If the vases were sold 100,000 pieces, then they stole them the most – it is logical to assume. And for 100 infinity it accounts for the most advance in general. It is important that there is no autovaz in a relative list at all ..
And today the news is caught in the eye that now incomparable lifan and piston got into one list. As you can see, modern, let’s say crisis, auto industry presents us with surprises. And if all of us understand that you need to live in a new way, then how exactly to live, is not clear to everyone. And the market in the person of each of us will gradually set up new priorities in the new state of the economy and income of Russians. So today about the unusual neighborhood of a budget Chinese brand with a top European.
As many readers know, January 2015 brought a huge number of changes to the market of the Russian Federation. Sales are falling, factories are closed, the buyer thinks about the daily bread. The experience of the 2008 crisis showed that in the automobile world crises do not interfere only with the premium segment, because buyers do not live from salaries in rubles, but from entire factories that very often sell their products in dollars. Because the course is not terrible for them.
According to the statistics of 2015, only 11 automobile brands did not fall sales B. u. technology. And here, in the first place, the Lifan with a height of 35%, in the second Porsh – 27, the third is infinity with 21%. To be honest, I am just amazed at the first place and TM that occupied it. Apparently, a long -term assembly in the Russian Federation, pricing policy, marketing is already making itself felt. After all, everything is clear with premium cars, they will always be purchased and in all options. But Lifan!
It is still interesting that the pine forest was among those brands that have increased resale. Kia and Hyundai were reduced, but this is the other way around. How to understand the love of Russians and their addictions, I am not known in principle. Here you have the secrets of the Russian soul, here you have crisis sales.
Of course, monsters like Hyundai will analyze and take measures. That’s why they are the faces of the market, albeit budget. But they have tactically in their market b. u. It didn’t work out. Perhaps the wine itself is the volume of sales, because we can’t compare in any way in the absolute indicator of the sale of KIA and Hyundai with pine. So what about marketers to think and think.
