This happened after the next collisions with the ruble exchange rate in August 2015. Apparently, the main factor was the drop in TM sales in 2015 by 80%… The amazing digir, which in terms of economics and profitability simply destroyed Honda in the Russian Federation.
No matter how politicians think there, and the economy has its own completely objective laws. Yes, it is impossible to separate the state economy from politics. And the policy as such can influence the economy, and significantly. Here are just the owners of private capital who want to have their profit from investments, think of one category – profitability. And no one will ever convince the business to behave at a loss – this is against his nature. Apparently, the processes in the economy of the Russian Federation today contradict the principles of many firms on the planet.
In general, everything is very simple. Russians are switching to a general economy. Well, except for the oligarchs and their environment, which will buy premium cars always, even with military operations. And so people with more expensive cars like Honda or Peugeot will switch to cheap Korean and other brands. Everything is simple and logical, like the fall of the ruble.
As far as I understand, market leaders represented by Hyundai, Kia, AvtoVAZ will dump to the last in order to win the market. They have very significant localization, they have powerful head offices for the first two brands and the help of the state for the last. And since in the budget segment of sales will be in any case, you need to fight for them.
If frankly, I don’t have an answer to the question in the header. As always, the width of the choice is just excellent for the buyer and bad for the seller. So the narrowing of the proposed assortment of firms will hit the buyer – to choose with such a pace of leaving the market many players from the top of the global automotive industry there will be no one to from. So you and I will not be better.
What to do to lovers of this TM? I don’t even know. Former use of cars will be brought unambiguously, especially through the Far East. I suspect the right wheel. Apparently, now fans of the brand will have to prepare: contract, prepayment, expectation, receipt. There is a high probability that payment will be required in US dollars and almost 100%. So the Japanese will transfer their risks to the buyer’s shoulders. But there are very few of them, judging by the drop in sales of TM in the Russian Federation.
