There are also a lot of funny things related to the attempts of advertisers to create on their own.
Here, for example, advertising of a power tool. The slogan was stolen at the broths of Knorr. But added something from themselves. “Easier, clik – and ready”, so it is all now called.
This follows two possible conclusions
1. The brand of tools is called clik and wanted to say that an electric tool is better than manual.
2. A clamping cartridge for a drill is advertised
3. An Internet store is advertised where you can get by clicking in the mouse.
But neither one nor the other. The brand is called Skil. They do not advertise online stores and cartridges. It happens that advertisers copy the advertising of market leaders, but in this case it is amazing that this is the broth market, not a power tool.
But in action, another beloved technique of our advertisers – they scare. Unfortunate women are scared by the fact that their skin will be like that of Sloni, and urgently demand that they require that they change cosmetics. Honestly, I am not a supporter of adopted adopted shies from the word or not. I think that it all depends on the context. But the frightening images in advertising should be used with the greatest caution, even if it is an advertisement before – after. After all, customers of cosmetics, especially therapeutic, have not believed in miracles for a long time, they do not hope that somewhere there is cosmetics that will solve all their problems at once, especially if it is Russian-made cosmetics. But the sad thoughts that the time is imperious above us and over our skin, when viewing this sticker, will appear and subconsciously fixed. Therefore, the brand itself will be associated with the negative – with all the ensuing consequences. Poor advertising – like bad journalism, it can still frighten, but nothing more.
And finally, the advertiser promises. It would be better if he did not do it. Then it turns out that you can get a car, but we are accustomed to the negative meaning of the word “get” rather than a positive. Therefore, we can say “get a gift” and we will guess that, most likely, no one received anything good.
